How We Weaved Heart, Humor, Culture, and Tradition into Brand Campaigns
From devising key strategies for brand activation to planning and research and finally bringing the idea alive in real time through seamless execution, The Profile Pick teamed up to deliver some great fireworks that enlivened the festive season for our clients.
Remember, in West Bengal and particularly in Kolkata this is an intensely deadline-driven period as time is limited and there is so much going on everywhere. Things can get chaotic as emotions and excitement run at an all-time high. There are literally no second chances and the delivery has to be precise and perfect. When working with Influencers, there are additional professional elements like need to leveraged just right to bring desired joy and muscle to brand communication – like prioritizing authentic, original, high-quality content while giving them enough creative freedom.
We pulled it off!
Here are the details of the Brand Activations with Influences that we did for our esteemed clients during Durga Puja 2025 –
- Jac Olivol – Great skin is in all through the year but when Durga Puja comes around, surely it is the special time to show it off to the world? Jac Olivol, Eastern India’s #1 Ayurvedic herbal body oil infused with olive oil, went the extra mile at the bustling Maddox Square’s Durga Puja with promo in which the mascot dressed as a cute Jac Olivol bottle turned into a “Glow Collector” moving about and selecting pretty ladies with glowing skin who came to visit the puja pandal. Their spot photos were flashed on the screen and they received instant gift hampers for their Puja glow. So much more to rejoice over, right? Our charming influencers were at Maddox Square looking ethereal in their festive wear and soaking in Durga Puja vibes to the fullest. Both gave a big thumbs up to Jac Olivol for enabling their skin to look its radiant and youthful best despite hectic schedules.
Polycrol – Can you imagine the days of Durga Puja without mouthwatering eats? Neither can we. The city, already legendary for its food variety, turns into a food wonderland during Puja where you can savor practically anything on your pandal hopping schedule from woodfired pizza to spicy chaat, sinfully rich baklava to crispy- to- the- bite dosa, fluffy biryani to soft plump momo and everything in-between. If Durga Puja is the mother of all festivals in Bengal, food is its faithful follower, all over the place wherever you look. But, wait, what about the tummy? Can it take all the relentless food aggression? There’s Polycrol to the rescue. Celebrity actor at Maddox Square, Jisshu Sengupta and our influencers show how Polycrol Antacid Gel provides instant relief so Puja binging can go on…The activation had an initial pre-Puja round that involved a fun contest where influencers posted reels asking viewers to share their fondest Durga Puja food memories tagging Polycrol and win attractive gifts and a chance to meet Jisshu Sengupta at Maddox Square during Durga Puja.